How much a CRM should cost and what to look out for

How much a CRM should cost and what to look out for

The short answer to the cost of CRM is…less than you think. For small businesses opting for a cloud-based CRM system, the cost per seat is surprisingly affordable. Factor in that you can scale up cloud CRM as your business grows and its business case closed. However, the real test isn’t so much price but the Return on Investment. And that can be huge.

What you will learn in this article

  • The pricing structure of CRM
  • What to look out for in a CRM system
  • How much it will cost each month
  • Choosing the right CRM package for your small business
  • Getting started with CRM

CRM pricing structure

To ensure great returns, you need to ensure your small business tracks down a CRM system that closely matches your needs and is within budget. Generally, CRM systems are priced on a per seat per month basis, with discounts if you choose to pay annually rather than monthly. Say you need six users at $20 per month. The total cost for the CRM would be $120 per month.

To begin with, the basic plan will do if you are new to CRM and wish to cut your teeth. Subscription fees vary, however, depending on how much functionality you need. This allows small businesses only to pay for what they actually use. Once you get a CRM system embedded into your company, you can always upgrade later as your needs change.

However, be sure the basic service includes actionable insights as this is the killer app within CRM. To further narrow down the field, small businesses are best advised to opt for a cloud-based CRM. These are easy to implement, affordable, and can grow in step with your business.

What to look for in a CRM system

The right price

Can you afford it? Price is a critical factor for small businesses, sole traders, freelancers, and solopreneurs. But factor in the value of the extra business you will be able to generate.

Ease of use

Avoid overly complex solutions. Please keep it simple. Ensure the CRM is easy to use and intuitive for all your users.

Social media

Ensure the CRM system will fully integrate with your social media presence. Social selling is the new sales channel. You should be able to run all your campaigns from the CRM dashboard.

Follow-ups

Be sure your reps can do all their follow-ups via CRM.

Integration

You will want your CRM system to work everywhere on the web and with your existing inbox. It’s also vital that the system is compatible with all the third-party apps you use, such as QuickBooks, Gmail, Outlook, etc., and sync with your contacts. Don’t forget social media. A unified inbox for these feeds will make life so much simpler and efficient.

Customer service

Ideally, the CRM system will be so intuitive staff can figure it out immediately. However, you want to be sure there’s outstanding customer service on tap should you run into problems.

Okay, what’s the price tag?

The size of the tab depends on your individual needs as a company. And the functionality that you need. It pays to shop around. But as a ballpark figure, expect to be paying around $20 per user per month on average.

However, some cloud CRM providers (like Samdock) are substantially less than that. The first user may be a little more at, say, $23 for the first user. But $12 per month for every user after that. So don’t opt for the lowest headline price. Do the math to ensure you get the best deal possible.

Choosing the right CRM deal for your company

  1. Ensure a good fit –  Avoid square pegs and round hole solutions. Be sure your selected CRM system fits neatly with your business. The less friction, the better. Double-check integration with apps such as Office 365 and Google Workspace.
  1. Easy onboarding – You want a CRM system that’s easy to deploy and allows staff to get started with a minimum of fuss.
  1. Customization – Have a clear idea of the level of customization you need. You may find that you don’t need much more than what is already available.
  1. Class-leading support – The best CRM providers will go the extra mile to ensure you and your staff get to grips with their system as soon as possible. Some offer regular training webinars, email and live chat support, as well as 1:1 training on request.
  1. Contact building – You need a contact database that is quick and easy to use and syncs with all your other contact books. The system should provide the ability to nurture and expand your network. You should also be able to segment your contacts into lists.
  1. Relationship management – The most significant benefit you or small businesses can get from CRM is relationship-building with customers. This is vitally important today when customer experience rapidly overtakes other considerations such as price point and the product or service.
  1. Pipeline management – If you have multiple pipelines to keep track of, CRM is the best option to stay in control. You can see at a glance and in real-time the state of play with all your pipelines, be they tracking deals, PR opportunities, marketing campaigns, or email newsletters.

Getting started with CRM

You could spend all day reading articles, blog posts, and watching videos about CRM. But you are only ever going to get your head around it by trying it out. A free trial is an excellent ‘in’ to get first-hand experience. You can run the rule over CRM and make an informed decision based on your knowledge.

Verdict

Thanks to the advent of cloud-based CRM, the technology is now well within reach of even the smallest companies. You could well find that the price is eventually covered each month by the extra business you can generate. You can talk through the cost of Samdock CRM by contacting us. We are the leading cloud CRM company and squarely aligned for small businesses.

Article
Oct 22, 2021

Team Samdock

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