Coaches and trainers are responsible for serving different clients, for example, clubs, companies, but also private customers. The clients’ data must be retrievable quickly and easily. Typically, each coaching session consists of different data such as e-mails, handwritten notes, appointments and various tasks. If the appropriate organization is missing, the overview can quickly be lost. Many coaches work not only from home, but also together in a team with other trainers and coaches. The existing PC tools are often not sufficient for a good organization, here a CRM system can help. Such a system provides structure and optimal processes. CRM allows you and your team to access the contact information and data history of your customers at any time, this makes customer relationship management much easier.
What is CRM?
CRM stands for Customer Relationship Management.. In short, it is a strategy for systematically coordinating an organization’s interactions and relationships. This is based on the existing customer data base and potential new customers.
A so-called CRM system is designed to facilitate customer relationship management and thus contributes significantly to the success of the company. Many companies use the CRM system for customer and sales management. It makes it possible to store all information from every department of a company centrally and allows every authorized employee access to the data. This person can view customer appointments and information about the conversations held, and change or expand the existing data.
Furthermore, an exchange via messenger between employees is possible, as well as the sharing of files and content. Many CRM systems even enable sales forecasting.
Why is CRM so important?
CRM systems are gaining importance because they maintain and strengthen relationships with customers. Accordingly, the CRM system has the overall goal of creating and maintaining ideal business relationships. However, CRM is not only used to maintain customer relationships, companies can also use it to optimize internal processes. In addition to maintaining customer relationships, improvements in processes should therefore also result in increased sales, and the costs of administrative activities can be minimized. Nevertheless, the focus is on the customer with his or her individual needs. In this way, you can optimally strengthen and expand the trusting relationship with your customers and coachees through a CRM system.
What is the practical use of a CRM system?
A CRM system provides an internal central database in which all relevant data about the current clientele and the data of potential customers can be stored. If you or your colleagues need information and contact data about a specific customer, you can retrieve it immediately at any time. In practice, it is very common to have a “loose collection” of emails, handwritten notes and appointment Post-Its. Through CRM, you can tie it all together and get the relevant data at the click of a mouse. In this way, you help strengthen the relationship with your clients and coachees, even in the long term. This makes it easier to coordinate appointments and meetings with customers. In addition, you can work better with your coachees towards their individual goals.
CRM systems provide various tools to simplify customer-oriented processes. Lead management, for example, is a useful tool for assigning interests to customers by creating a contact history. This makes it easier to create personalized offers for the customer and provide interesting added value. CRM also ensures that no potential customer is overlooked or forgotten, which can happen quickly without proper organization of customer data. CRM allows you to retrieve the most important, customer-relevant information at any time.
Why is a CRM system specifically suitable for coaches?
As a coach, you depend on the regular generation of new clients. In order to maintain long-term customer relationships, but also to benefit from the recommendation of your former clients through successfully completed coaching, it is advisable to use a CRM system. Everyday tasks regarding client management are thus made easier. Because besides organizing and managing client data, a coach has to manage a lot of other tasks. The use of a CRM system therefore means an enormous time saving. This leaves enough room for counseling sessions with the coach and the monitoring of individual learning processes.
If you work without a CRM, it is more likely that data will be forgotten or lost. With a CRM system, you have all your customers’ data in view and can update the existing information at any time.
What are the advantages of the Samdock CRM system for coaches?
With Samdock, many coaches have already found a helpful support for their daily work in customer management. Samdock makes customer management as well as new customer acquisition easy and uncomplicated for every coach in any kind of business. Samdock inspires with its intuitive use, which is ideal for small companies or coaches. The very simple operation means that Samdock can be used immediately without long explanations and is easy for everyone to understand. Samdock has a small number of tools, which is manageable, but therefore quick and well structured. These functions are also absolutely sufficient for an organized customer management. With Samdock, whether you want to manage customer contacts or keep track of your daily tasks, you can easily access all data and change or assign it just as you need to. You will never miss important appointments again, because Samdock will take care of the organization for you and remind you of important things in time. A traceable customer history also makes it easier to have all steps documented and to be able to trace them back. This is how Samdock makes it possible for coaches in particular to provide simple and well-functioning customer support.
What can be concretely improved by a CRM system for coaches in the future?
A CRM system for coaches enables a better relationship with the customer, it improves the effectiveness of marketing as well as sales and therefore has the ability of increasing turnover. CRM systems are easy to use, and time saving. Moreover, CRM systems can even be used on mobile devices such as smartphones and tablets. Furthermore, CRM makes team communication much easier. You can share the data you need with your colleagues more quickly and easily, which makes the entire process easier. In addition, you can address your customers and coaches in an optimal and targeted manner.