To grow your small business takes many different ingredients. And not least among these are class-leading email campaigns as part of your overall marketing mix. Done right, email marketing can help you create trust and loyalty among customers and prospects. Indeed, one of the major attractions of Customer Relationship Management system for small businesses is the ability to manage multiple email marketing apps directly from their CRM platform.
What you will learn in this article
- What’s CRM, and how it can help your small business
- The 8 best email marketing apps
- The pros of cons of each
- How to grow a small business with email marketing
- Getting started with CRM
What’s CRM, and how’s that going to help?
A CRM system is your helicopter view of your business. It tracks every interaction, every customer, prospect, and lead, to ensure you never miss a sale.
CRM also integrates with all your existing apps and platforms, enabling you to manage everything – including email marketing campaigns – in one place. By managing all your email campaigns in CRM, you can instantly see response rates and what messaging is working and which isn’t. As a result, you can fine-tune campaigns on the fly to optimize their potential.
The 8 top email marketing apps for small businesses
Not all email marketing services are equal. However, they do integrate well into CRM systems and their automation and segmentation capabilities.
The top features you need to look out for are:
- Drag and drop building
- Admin and delivery tools
- A/B testing
This brand is probably the first name that pops into your head when you think about email marketing apps. And for a good reason, it is long-established and comes with a great package of features.
Among these are its wealth of ready-made templates and segments you only need to populate with your content. You can also schedule when they get sent out.
Is best known for its automation tools. It helps you automate the management of contacts and lists. There’s also the ability to set condition-based autoresponders within its CRM system. You can customize customer details quickly and add notes or message them directly. As well as email, you can also send SMS texts to target particular types of website visitors. It is all backed by extensive reporting of metrics.
These guys are pretty intriguing. They offer multiple subscription tiers starting from $15 per month for email marketing up to a full-blown enterprise-grade package. They are worth checking out if you wish to up your multi-channel marketing and take email outreach to a new level. The interface is user-friendly, and the tools available make email newsletters a walk in the park.
With ConvertKit, you can take your website visitors by the hand via automated email funnels. These are produced using a visual builder. There are even several pro landing page templates to select, a feature other providers will bill you for separately. Thanks to its user-friendliness, you will be able to build autoresponder sequences in minutes. The drop-n-drop functionality makes ConvertKit one of the best small business email packages around.
Another great contender in the email marketing for small business stakes. Their user-friendly and intuitive interface will have you creating killer email marketing messages in almost no time. They have a wide array of email templates that you can customize to suit your specific needs. In addition, it’s easy to grow your mailing list by adding a Direct Mail subscription form to your website.
If you want to keep costs down, you should check out MailerLite. Despite its competitive price point and free option, you still get all the email marketing essentials you need. They even throw in live chat support 24/7, so kudos to them. In addition, MailerLite lets you create email campaigns with A/B testing, forms and pop-ups, segment subscribers, automate marketing, and build landing pages.
Another excellent choice for small businesses. With a free package that lets you send up to 300 emails per day, Sendinblue may well be the perfect email marketing software for you. The user-friendly tools will have you blasting out email in short order. With its drag and drop features and ready-to-go templates, the email builder takes the headache out of email marketing for sure.
Unlike others where it feels like you have been thrown in at the deep, Constant Contact takes a different approach. When you start using Constant Contact for the first time, you are asked some relevant questions about your business, industry, and previous email marketing experience. Based on your answers, Constant Contact delivers customized content and marketing ideas.
How email marketing can boost sales for a small business
It is estimated that a third of the world’s population uses email. Some analysts figure that at least 196 billion emails are flying through cyberspace each day. However, you don’t need to be told many will never be opened. It’s therefore vital that businesses, small and large, know and use every trick in the book.
Email marketing campaigns need to be well crafted and managed if they stand a hope of being a success. Having the right tools is a giant step forward.
How to get started with CRM
For small businesses, a cloud-based CRM system is a clear winner over on-site solutions. The main reasons for this are cloud CRM’s affordability, ease of implementation and usage, and scalability to match your company’s growth.
Small business owners don’t have months to research innovations like CRM. The shortcut, though, is to narrow your scope to cloud-CRM providers. The next step is to arrange a no-obligation free trial to get hands-on with the technology and see how it can help your company grow.
Email marketing is just one great reason to get on board with CRM. Add in growth, actionable insights, automation, and CRM become ever more compelling. Contact us today. We are cloud CRM specialists, know email marketing, and are fully aligned to small business needs.